Carrier billing rollout
↑EU & MENA
Launched operations across multiple countries (compliance-first)
Scale user acquisition you can measure.
I lead growth and partnerships for SaaS and content providers—plus aggregators/PSPs, telcos, and e-commerce—building compliant funnels, ARPU-aware budgeting, and creative systems that compound across MENA, EU, and APAC.
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Business Dev & Partnerships
Structure win-win agreements with carriers, PSPs, and key partners to unlock and sustain revenue across MENA, EU, APAC, and North America.
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Growth Strategy
Prioritize for ARPU/LTV, test systematically, and budget by cohort quality—not vibes. Decision gates in weeks 1–2; double-down within 1–2 months when ROI is healthy.
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User Acquisition
Google Ads (Search/Display/YouTube/PMax) and social (Meta, TikTok), plus popular POP & PUSH DSPs. Data integrity and policy-safe execution over everything.
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GTM Strategy
Playbooks, approvals, and localization to go-to-market in ~2 months in MENA—connecting gateways and navigating regulatory + technical requirements.
Cross-functional teams
→2
Product localization, campaign strategy, and UX collaboration
Profit-driving initiatives
↑2
Focused on enhanced traffic monetization with partners
GrowthView details →
Role progression
↑5 roles
From Email Specialist → Regional Growth & Key Accounts Lead
CareerView details →
Languages
→EN · AR · HE
Multilingual client & partner communication
DeliveryView details →
Industry speaking
↑MEF & WT
MEF Forum & World Telemedia appearances
BrandView details →
Based in Debrecen 🇭🇺 and Amsterdam 🇳🇱
Recent Wins
Doubled ARPU in 90 Days
Context: Subscription product, EMEA
Outcome: **+95–120% ARPU; CAC stable**
Read case →2× ROAS via Creative/Feed Iteration
Context: E-commerce mid-market
Outcome: **ROAS ~1.1→2.2 in 10 weeks**
Read case →Multi-Market Carrier Billing Launch
Context: Digital goods subscription
Outcome: **Six markets live in 12 months; compliant GTM**
Read case →About Mahmoud
AKA Mr Hummus 🧆
I’m a growth operator focused on building compliant, compounding systems. For 8+ years across SaaS, content subscriptions, and e-commerce, I’ve turned fuzzy goals into playbooks, policy-safe campaigns, and repeatable results—from first launch to scale.
I work across MENA, EU, and APAC, speak EN/AR/HE, and split my time between Debrecen and Amsterdam. My edge: align partners and cross-functional teams, pass Google/carrier checks, stand up a data spine (ARPU/LTV with cohort views), and double-down within 1–2 months when the numbers prove out. In MENA, I routinely get GTM live in ~2 months by navigating gateways, regulators, and local creative rules.
Found me via LinkedIn? Start with the Results—or drop me a challenge via Ask Mahmoud.
Why “Mr Hummus”? The nickname stuck after I kept showing up to team meetups with homemade hummus—then clients and industry friends picked it up. It’s a small signal of how I work: experiment, share, iterate—then scale what wins.
Need a steady hand on growth and profit-first ideas? Contact me and let’s get your next inflection point on the calendar.