Skills & Expertise
A snapshot of the areas where I drive measurable impact. Each pillar is supported by concrete examples of how I’ve applied the skill in past projects.
Business Development & Partnerships
- Negotiated multi‑year contracts with telecom carriers across EMEA
- Forged alliances with payment providers to unlock new revenue streams
- Developed joint value propositions that accelerated partner adoption
Google Media Buying & User Acquisition
- Scaled performance marketing budgets while improving ROAS
- Implemented segmented campaigns across PMax, Display and Search
- Led creative testing programmes grounded in data
Product Management (MVP → OKRs)
- Defined MVP scopes and prioritised roadmaps using OKRs
- Collaborated with engineering to deliver features on time
- Set up product analytics to measure adoption and success
Go‑to‑Market Strategy
- Crafted launch plans spanning positioning, pricing and promotion
- Coordinated cross‑functional teams for seamless product launches
- Analysed competitive landscapes to refine GTM approaches
Process & Ops (automation, compliance)
- Built n8n automations to scale workflows and reduce manual work
- Established compliance checklists for regulatory markets
- Designed operational dashboards to track KPIs in real time