A Journey Through Time

Picture this: a young professional stepping into the vast digital landscape, armed with nothing but curiosity and a hunger for growth. This was the year I launched my first subscription product, a humble beginning that would set the foundation for everything to come.

Three years later, the landscape had changed dramatically. I found myself negotiating deals with telecom operators and payment providers across EMEA, learning that success in business isn't just about numbers—it's about building lasting relationships.

Ah, 2020—the year that changed everything. While the world was adapting to new realities, I was leading GTM strategy for a groundbreaking new product. It was here that I truly understood the art of launching with confidence and clarity.

By 2023, I had learned that true growth isn't just about acquiring users—it's about acquiring the right users. I implemented a creative testing programme that didn't just improve performance—it doubled ROAS, proving that innovation and data can dance beautifully together.

And here we are, at the present moment. I've evolved from a digital growth specialist to a product and operations leader, building process automation and compliance frameworks while managing cross-functional teams. The journey continues, and the best is yet to come.